BIRTHDAY VODKA

"Make your birthday unforgettable or forgettable"

Product
"The product offering, the heart of an organization's marketing program, is usually the starting point in creating a marketing mix."(MKTG, Lamb, page 131)

"Birthday Vodka" is a new product that has just been created. It is a new kind of vodka that I wold like to introduce to everybody . I have been working on this product for about three years now. I wanted to create a vodka product that can be for everyone to drink (people over 21), no matter who you are in this world. This drink is made affordable so everyone and anyone can taste the satisfaction of cake flavored vodka.
Our bottle even sets the mood of a birthday. The red bottle topped off with three balloons: yellow, blue, and red, as the bottle cap. Yellow lettering with yellow confetti. How much more fun can the bottle look and make you feel.

The story of "Birthday Vodka" is a very simple one to tell. I was at a friend's birthday party celebrating their birthday. Of corse everyone was drinking at the party. My friend he kept telling people to take birthday drinks with him. I thought to myself "what kind of drink is a birthday drink?" Then I thought that would be real cool to have a specific drink to drink especially on your birthday. Even something that can taste like it's your birthday. Something that taste like a birthday cake would be perfect. I then thought that vodka is a popular drink everyone likes to drink. That's where I got the idea to put two and two together as one. "Birthday Vodka" would make the most outstanding name to name this drink. A special drink that is made especially for your birthday. A drink where you can say take a birthday shot with me. And that is how my creation of a product took off in the making.

When creating this project I had to think what do people want? "People don't know what they want, they only want what they know."(MKTG, Lamb page.10) That's why I chose vodka. Many people like vodka so that means they can be comfortable with my product idea.

Mission Statement

"The way a firm defines it's business mission profoundly affects the firm's long-run resource allocation, profitability and survival."(MKTG, Lamb page 18)

Birthday Vodka mission statement

To make a birthday extravagant to the fullest.

Objective

"Without objectives, there is no basis for measuring the success of marketing plan activities."(MKTG, Lamb page18)

Birthday Vodka objectives

Birthday Vodka's objective is to make your birthday special. To drink up on your birthday. To Liven up a birthday. Make your birthday forgettable or unforgettable.

Place

Birthday vodka will be sold at all liquor stores and where liquor is sold. I want to make easy access for everyone to find and buy.

Price

"Price is an important competitive weapon and is very important to the organization because price multiplied by the number of units sold equals total revenue for the firm." (MKTG, Lamb, page 26)

"Consumers are interested in obtaining a reasonable price. Reasonable price really means perceived reasonable value at the time of the transaction." (MKTG, Lamb. page 261)

"Birthday Vodka" is an affordable drink for everyone. We have made the price reasonable so anyone can afford it and have the satisfaction to enjoy this drink. This doesn't necessarily mean it is a cheap vodka for lower class people. Once you taste the cake flavored vodka you will agree it is for anyone and everyone.

24 oz. bottle of Birthday Vodka $15.99

3 oz. shooter bottle of Birthday Vodka $2.49

SWOT Analysis
"A situation analysis is sometimes referred to as a SWOT analysis; the is, the firm should identify it's internal strengths and weaknesses and also examine external opportunities and threats." (MKTG, Lamb, page 19)

Strengths

Unique and tasty taste
Originality
Bottle made to stand out with it's colors
affordable price

Weakness

The price may be too low
People may only drink this on their birthday
After so many birthdays the trend may die off.

Opportunities
Being able to promote our product anywhere we get the opportunity to get. Advertising out product in different places. (Magazines and billboards)

Threats
There are many competitive vodka products out there in the business. Many products that have been in business for a long time.

Promotion

"Few goods or services, no matter how well developed, priced or distributed, can survive in the market place without effective promotion- communication by marketeers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response." (MKTG, Lamb page 211)

To promote this product we have set up plan to get a free shooter bottle of Birthday Vodka. If you sign up with us on our site we will send you updates about our product. On your birthday we will send you a coupon for a free shooter bottle of vodka.

Also we have our product in liquor tasting venues to get out product out tasty product out there. We are hoping to spread our name in these venues. We want out name known so we can grow.

Target Market

"The marketing mix is, of course, under the firm's control and is designed to appeal to a specific group of potential buyers. A target market is a defined group that managers feel is most likely to buy a firms product." (MKTG, Lamb page 32)

This product is targeted towards everyone over the age of 21 with a birthday. So basically to say this drink is for everyone over the age of 21.




New Ideas

We are constantly thinking of new ideas for our product. We are working on a new flavor of vodka at the moment. Chocolate cake will be our new flavor of vodka. It will still be "Birthday Vodka" just another flavor of cake vodka. The bottle will be the same shape. The only difference will bill the color of the bottle. The idea is still in the process. If you'd like updates on this new product or the original product join us on myspace. The link is down below.

Link
http://www.myspace.com/birthday_vodka

So come join us and help support our product. Join us and get news and update about us. And on your birthday get a coupon sent to your for a free 3 oz. bottle of "Birthday Vodka". Also we would like your comments and feed back about our product. Suggestions always welcomed.

Also you can buy online the Birthday Vodka package. Included in our package our extra big bottle of Birthday Vodka (34 oz). You can only buy this bottle online. Also you will get a set of six shot glasses decorated with balloons. Then one out of those six will be a special shot glass for the birthday person that will say "It's my birthday". Also included is a special hat for the birthday person that will have Birthday boy or birthday girl on the birthday hat. But remember you can only get this special package online. The price of the package is $27.99.