BIRTHDAY VODKA

"Make your birthday unforgettable or forgettable"

Product
"The product offering, the heart of an organization's marketing program, is usually the starting point in creating a marketing mix."(MKTG, Lamb, page 131)

"Birthday Vodka" is a new product that has just been created. It is a new kind of vodka that I wold like to introduce to everybody . I have been working on this product for about three years now. I wanted to create a vodka product that can be for everyone to drink (people over 21), no matter who you are in this world. This drink is made affordable so everyone and anyone can taste the satisfaction of cake flavored vodka.
Our bottle even sets the mood of a birthday. The red bottle topped off with three balloons: yellow, blue, and red, as the bottle cap. Yellow lettering with yellow confetti. How much more fun can the bottle look and make you feel.

The story of "Birthday Vodka" is a very simple one to tell. I was at a friend's birthday party celebrating their birthday. Of corse everyone was drinking at the party. My friend he kept telling people to take birthday drinks with him. I thought to myself "what kind of drink is a birthday drink?" Then I thought that would be real cool to have a specific drink to drink especially on your birthday. Even something that can taste like it's your birthday. Something that taste like a birthday cake would be perfect. I then thought that vodka is a popular drink everyone likes to drink. That's where I got the idea to put two and two together as one. "Birthday Vodka" would make the most outstanding name to name this drink. A special drink that is made especially for your birthday. A drink where you can say take a birthday shot with me. And that is how my creation of a product took off in the making.

When creating this project I had to think what do people want? "People don't know what they want, they only want what they know."(MKTG, Lamb page.10) That's why I chose vodka. Many people like vodka so that means they can be comfortable with my product idea.

Mission Statement

"The way a firm defines it's business mission profoundly affects the firm's long-run resource allocation, profitability and survival."(MKTG, Lamb page 18)

Birthday Vodka mission statement

To make a birthday extravagant to the fullest.

Objective

"Without objectives, there is no basis for measuring the success of marketing plan activities."(MKTG, Lamb page18)

Birthday Vodka objectives

Birthday Vodka's objective is to make your birthday special. To drink up on your birthday. To Liven up a birthday. Make your birthday forgettable or unforgettable.

Place

Birthday vodka will be sold at all liquor stores and where liquor is sold. I want to make easy access for everyone to find and buy.

Price

"Price is an important competitive weapon and is very important to the organization because price multiplied by the number of units sold equals total revenue for the firm." (MKTG, Lamb, page 26)

"Consumers are interested in obtaining a reasonable price. Reasonable price really means perceived reasonable value at the time of the transaction." (MKTG, Lamb. page 261)

"Birthday Vodka" is an affordable drink for everyone. We have made the price reasonable so anyone can afford it and have the satisfaction to enjoy this drink. This doesn't necessarily mean it is a cheap vodka for lower class people. Once you taste the cake flavored vodka you will agree it is for anyone and everyone.

24 oz. bottle of Birthday Vodka $15.99

3 oz. shooter bottle of Birthday Vodka $2.49

SWOT Analysis
"A situation analysis is sometimes referred to as a SWOT analysis; the is, the firm should identify it's internal strengths and weaknesses and also examine external opportunities and threats." (MKTG, Lamb, page 19)

Strengths

Unique and tasty taste
Originality
Bottle made to stand out with it's colors
affordable price

Weakness

The price may be too low
People may only drink this on their birthday
After so many birthdays the trend may die off.

Opportunities
Being able to promote our product anywhere we get the opportunity to get. Advertising out product in different places. (Magazines and billboards)

Threats
There are many competitive vodka products out there in the business. Many products that have been in business for a long time.

Promotion

"Few goods or services, no matter how well developed, priced or distributed, can survive in the market place without effective promotion- communication by marketeers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response." (MKTG, Lamb page 211)

To promote this product we have set up plan to get a free shooter bottle of Birthday Vodka. If you sign up with us on our site we will send you updates about our product. On your birthday we will send you a coupon for a free shooter bottle of vodka.

Also we have our product in liquor tasting venues to get out product out tasty product out there. We are hoping to spread our name in these venues. We want out name known so we can grow.

Target Market

"The marketing mix is, of course, under the firm's control and is designed to appeal to a specific group of potential buyers. A target market is a defined group that managers feel is most likely to buy a firms product." (MKTG, Lamb page 32)

This product is targeted towards everyone over the age of 21 with a birthday. So basically to say this drink is for everyone over the age of 21.




New Ideas

We are constantly thinking of new ideas for our product. We are working on a new flavor of vodka at the moment. Chocolate cake will be our new flavor of vodka. It will still be "Birthday Vodka" just another flavor of cake vodka. The bottle will be the same shape. The only difference will bill the color of the bottle. The idea is still in the process. If you'd like updates on this new product or the original product join us on myspace. The link is down below.

Link
http://www.myspace.com/birthday_vodka

So come join us and help support our product. Join us and get news and update about us. And on your birthday get a coupon sent to your for a free 3 oz. bottle of "Birthday Vodka". Also we would like your comments and feed back about our product. Suggestions always welcomed.

Also you can buy online the Birthday Vodka package. Included in our package our extra big bottle of Birthday Vodka (34 oz). You can only buy this bottle online. Also you will get a set of six shot glasses decorated with balloons. Then one out of those six will be a special shot glass for the birthday person that will say "It's my birthday". Also included is a special hat for the birthday person that will have Birthday boy or birthday girl on the birthday hat. But remember you can only get this special package online. The price of the package is $27.99.

EOC 10

Loyal Customer
There are certain stores I am a loyal customer to. Each store does something to make you keep coming back to their store.
I love to go to ULTA. I go there all the time. I buy most of my make-up and hair products there. I have to go there because they have certain products there that they don’t sell at other stores.
At ULTA they have people that can help you there. If you are unsure of a product or need a suggestion they have professional people that can help you there. They will help find the right product you want and need.
Also if you submit your email address to ULTA they send you discounts and coupons. They let you know when they get a new products in their store too.
All the features they have is the reason I shop at ULTA. They made me a loyal customer because of what they do.

EOC 8: Progress

I decided my idea for my vodka. I am doing a vodka called "Birthday Vodka". I have thought about my ideas to do for this project. I decided I want to make a commerical for my product. I have made a Myspace for my vodka. My projcet with this "Birthday vodka" is coming along great.
myspace myspace.com/birthday_vod...myspace.com/birthday_vodka

EOC 7 Vokda pitches

I've come up with a couple of products to pitch for my vodka product.

The first one. "Birthday Vodka". Designed especially to drink on your birthday. The flavor of the vodka is cake flavored vodka. The bottle will look fun too with a silver chrome coloring and with balloons on the bottle. Also included is a shot glass on top of the bottle specialty made for the birthday person that will have "it's my birthday" text on the glass.

Second. A his and hers Vodka simply named "His and Hers". The bottle will be a half and half bottle split down the middle. The her side will be very girley and the his side will be masculine. His side will be blue and her side will be pink. The blue side will be a strong vodka. The pink side will be a fruity strawberry flavored vodka for her. This will be a drink for a couple to drink together.

3's about me

Three Names I have been called: Cierra, Cece, C

Three Jobs I have had in my life (include unpaid if you have to): Babysitting, cleaning, and Burlington coat factory.

Three Places I Have Lived: Glendale, Arizona. Las Vegas, Nevada. And my house.

Three TV Shows that I watch: Young and the restless. The secret life of the American teenager. Intervention.

Three places I have been: I have been to Prescott, Arizona. Phoenix, Arizona. Snowflake, Arizona.

People that e-mail me regularly. My cousin Kiara. My friend Alainna and my friend Mercedes.

Three of my favorite foods: Enchiladas, ice cream, and pizza.

Three cars I have driven: My first car 98 Grand prix, My grandpa’s Explorer. And my Explorer now.

Three things I am looking forward to: To graduate. Continue living a good life. Having a family someday of my own.

EOC 6

Time Out Hotel

Cierra Esparza
Mary Ann Estoy
Jakia Johnson
Jeremy Delaluz

We were looking for a new experience in Vegas. Something new and exciting that everyone would enjoy no matter the age. A place to attract all age groups in sections for each individual to belong. Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y can enjoy an interactive social club/lounge that enables you choose your own music digitally.

“An experience for everyone”

What my calssmates think about advertising vs. marketing

What my classmates think about advertising vs. marketing
Advertising vs. marketing. I have three classmates to discuss about advertising vs. marketing and what they think about the concept of the two. This is their words describing advertising vs. marketing and what they are to them.
“The best way to distinguish the difference between marketing and advertising is to say that marketing is like a recipe. You take a bunch of other ingredients together to make something. Advertising is like the milk in the cake batter. And the entire process of making the cake and then selling the cake afterwards is all marketing. Marketing is the big picture, as to advertising is part of marketing. They are not the same thing.” (Shane Hooper) I do agree with this statement Shane has written. He has made a good statement using his own words and way to describe what the two really are.
“Marketing takes place before products are ever developed or advertised. While advertising does utilize information gathered from marketing research, it’s the latter that dictates what products will hit the market and which ones will never see the light of day.” (Rodriguez, Melissa) This, I also agree with as well. She definitely knows what she is talking about. Especially when she says marketing takes place before products are developed.
“What is marketing? Marketing is the act or process of buying and selling in a market. And what is advertising? Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Many would say that there one of the same, but they are not. In order to have a successful business you need both because they both work together for one common goal success.” (Reaze, Shantay M http://fashionistafyi.blogspot.com/) I do agree with Shantay. She is rite when she says they are not the same.